Peter Greenberg Archives - Flatiron Communications

Courtyard Copley’s Content

My wife and I have to be in Cambridge, MA for a dinner in late October. Kayak is my first resort when it comes to online research of domestic or even international travel. (C-G site Trip Advisor is my second.) While I’m no Peter Greenberg, I happen to find online aggregator Kayak to have the […]

Safe Landing

brand esteem, crisis communications, David Neeleman, Dell, JetBlue, Peter Greenberg, PR, public relations / By Peter Himler

There are some unwritten, but useful rules for new business presentations. One favorite of mine is to avoid “piling on,” e.g., when every agency person in the room feels compelled to offer, in succession, his or her answer to the client-prospect’s question or concern. The net effect: little time for questions to the client from

Safe Landing Read More »