A Trio of Thought Leaders

Wrong LocationOK So I arrived late. Who knew that O’Reilly Media/UBM TechWeb’s Web 2.0 Expo had moved from that behemoth complex along the Hudson River to the heart of Manhattan’s tourist district? (I guess I should have.)I thus missed the first of the four sessions I hoped to attend.  It featured Karin Klein, Bloomberg LP’s…… Continue reading A Trio of Thought Leaders

Web 2.0 Expo in NY

I finally had a chance to attend one of O’Reilly Media’s Web 2.0 Expos (as opposed to “the more exclusive” Web 2.0 Summit) this morning at New York’s Javits Center –>.I choose to audit the panel called “Real-Time Marketing: Operationalizing the Use of Social Media,” which featured SM luminaries Jennifer Zeszut (Scout Labs) who moderated,…… Continue reading Web 2.0 Expo in NY

In Blogs We Trust?

The socially smart set have jumped all over Josh Bernoff’s just-released study that ranked the trust-worthiness of various information sources. His provocatively titled post “People don’t trust company blogs. What you should do about it” revealed that company blogs scored the lowest on Forrester’s version of The Edelman Trust Barometer.Company blogs earned a paltry 16%…… Continue reading In Blogs We Trust?

PR Week’s NEXT Conference

I had a chance to spend the morning at NYC’s Waldorf Astoria’s Starlight Roof. No. It wasn’t a wedding, bar mitzvah or even a debutante ball. Rather, our industry’s leading weekly magazine gathered PR’s movers and shakers for a look at What’s Next.The PR Week NEXT Conference, in celebration of the glossy’s 10th anniversary, commenced…… Continue reading PR Week’s NEXT Conference

A Web 2.0 Social Media Meme

Chris Brogan may regret turning over his online real estate to guest blogger Dennis Howlett, a fellow Social Media Today contributor, who used the opportunity to rant on most things Web 2.0.His post “Web 2.0- Was it Ever Alive?” calls into question the lofty prognostications on the value that “social media” (a term Howlett abhors)…… Continue reading A Web 2.0 Social Media Meme