PR for Startups: Deconstructed

4 Comments / Andrew Ross Sorkin, Mark Cuban, PR, PR firm, startups, technology, Ultralight Startups / By

Blog Maverick It turns out that my post last week about item #11 on Mark Cuban’s list of 12 Rules for Startups — “Never Hire a PR Firm” — set off a firestorm that prompted a more nuanced response from Mr. Cuban. In his expanded view, Mr. Cuban did not disavow his disdain for the PR […]

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