The Juiced Up News Release

The Juiced Up News Release

This week one of my clients issued a news release on one of the big paid wire services. The Google News Alert showed immediate and impressive results: Dow Jones Marketwatch, Yahoo Finance, and dozens of others including, for whatever reason, Earth Times. Yet, when searching for the story on the Marketwatch site, nothing popped. Huh? […]

SMR: Social Media Redux

SMR: Social Media Redux

Dave Fleet posted an item last week that took PR Web to task for allegedly “taking the social out” of the social media news release (SMR). Apparently, PR Web has changed the submission parameters, something Dave learned after his SMR was kicked back with the following explanation: “Please review the following editorial explanation describing why […]