PR

Million Dollar Motion

It was fun seeing Ellen doing some man-on-the-aisle (versus MOS) interviews last night during the Oscar telecast. She handed a screenplay to eventual Oscar-winning director Marty and posed for a close-up with Clint after giving her digital camera to Steven Spielberg. She even had the temerity — and good comic timing — to ask the […]

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Coal-Fire Sale

Talk about doing a 180. When the news first broke that fabled buyout king Henry Kravis would embark on his(tory’s) biggest deal ever, the first write didn’t exactly position the target in the most favorable light. Following the superlatives from NYTimes deal reporter Andrew Ross Sorkin, there, in the second paragraph, was the rub: “The

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Swayed

Yesterday The Guardian reported on a new social media product called “Sway” that not only mines the online conversation, but purports to “influence” that conversation. Sherrilynne at StrivePR pointed to the piece. Sway’s makers at the UK-based marketing group Creston make no claims about lowering one’s cholesterol. Instead, the company’s “Director of Influence” had this

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