On Background

How many media training sessions does one have to endure before taking to heart the trainer’s counsel that nothing is “off the record?” We’ve certainly witnessed a fair share of PR gaffes by newsmakers who thought it was cool to kibbutz with a reporter.Segueing from “off-the-record” to its semantic sibling “on background,” we read with…… Continue reading On Background

PR Change Has Come

On this gloriously historic day, it seems only appropriate to round-up some of the pundits’ prognostications on how President Obama’s press office may diverge from that of his predecessor, let alone all previous inhabitants of the Oval Office.The big question thus far percolating in the media pundit-sphere has revolved around the prospective use of direct-to-and-between-constituency…… Continue reading PR Change Has Come