HAPPRO (Help a PR Pro Out)

HAPPRO (Help a PR Pro Out)

HARO founder Peter Shankman I confess. I’ve never been a huge fan of HARO, the free crowd-sourced service for journalists seeking topic experts or human examples to validate their story’s premise. While following its founder never ceases to disappoint, the service itself, in my mind has fallen short in its net benefit to the PR […]

Higher Ed Muscles In

Higher Ed Muscles In

Start with Yahoo and Google, and go from there. This seems to be the recipe cooked up by 35 of the nation’s most prestigious universities in an effort to re-exert their influence over the science news that percolates in the public domain. Specifically, the MercNews reports, these universities have banded together to form and sustain […]

HARO v. Profnet

HARO v. Profnet

A couple of years after ProfNet’s 1992 debut, founder Dan Forbush (below) decided to expand his service’s universe of users to the agency side of the PR spectrum. I remember talking to Dan at the time, and soon after, convincing my firm to subscribe to what grew into a veritable “killer ap” for the profession. […]

Wall Street and Kitchen Sinks

Wall Street and Kitchen Sinks

As the stock market plunges to its biggest one day loss since 1987, an enterprising producer at CBS “Early Show” crowd-sourced this query on Profnet: [Limited to New York] We are doing a high-tech kitchen makeover in New York City for the CBS Early Show. I need someone who will let me re-do their kitchen […]

Million Dollar Questions

Million Dollar Questions

From a freelance journalist seeking expert input, via ProfNet, for an upcoming column in the South China Morning Post. Under the headline “Blogging for Bucks,” it read: How do you make money from blogging? What’s the maximum and average? Is the market too overcrowded? Who writes the world’s best blog? What’s the best technological platform? […]