A Media Frenzy (Photo: Spencer Platt, Getty Images)I received a call last week from a wire service reporter who sought some insights on the PR industry, and specifically why a New York PR firm would accept Occupy Wall Street as a pro bono client. The reporter had received from the firm the same email blast that…… Continue reading PR as Blood Sport
Category: promotion
Cans Don’t Lie
BL points to a Pepsi promotion wherein consumers are invited to go online to design a can of Pepsi. Cool idea, and certainly part of a larger trend.BL notes, however, that Jones Soda has been letting people do this since 2000. Since I never heard of Jones Soda, I’ll let it fizzle.This Sunday’s Los Angeles…… Continue reading Cans Don’t Lie
Bald Rumble
Shaved heads and The Donald. Is there anything closer to Nirvana in today’s popular culture? Well, yes, there is. Add the taint of world wrestling to the mix, and you get the picture.News Flash from yesterday’s Detroit Free Press : wrestlers representing Donald Trump and WWE’s Vince McMahon will face off in a Detroit ring…… Continue reading Bald Rumble