Swayed

Yesterday The Guardian reported on a new social media product called “Sway” that not only mines the online conversation, but purports to “influence” that conversation. Sherrilynne at StrivePR pointed to the piece.Sway’s makers at the UK-based marketing group Creston make no claims about lowering one’s cholesterol. Instead, the company’s “Director of Influence” had this to…… Continue reading Swayed