Omnicom-Publicis: A PR Scorecard

Now that the dust has settled from the biggest ad industry merger announcement ever, let’s take a moment to reflect on the net takeaway from the news. First, I should say that the announcement, IMHO, was mischaracterized. It was universally described as the creation of the world’s biggest advertising company, when in fact, both Omnicom…… Continue reading Omnicom-Publicis: A PR Scorecard