reading list Archives - Flatiron Communications

Reading Room Revisited

Last winter, I wrote a post that extolled the value of long-form reading, as opposed to the microbursts of information that flows ephemerally across our desktops, laptops, Blackberrys, iPhones and Nexus Ones. The number of new books heralding in the new world order might only be exceeded by the myriad trade shows and meet-ups coalescing […]

Talk the Walk

Advertising 2.0, digital, PR, professional development, public relations, reading list, Susan Decker, Yahoo / By Peter Himler

To “light up the social graph” was how the speaker described her efforts to take her company to the next level, i.e., “igniting” some “250 million email relationships,” “tens of millions in groups,” a myriad Flickr users, etc. The company is Yahoo!, the speaker, its president Susan Decker addressing the Advertising 2.0 Conference last week

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