Maybe it’s the cold rainy weather that has enveloped New York today, but I’m feelin’ a little glum in spite of the expected Giant-induced season-spoiler for the Pats. And then there was this little Jossip item citing my old employer for its tasteless taco trick. Apparently some folks at Taco Bell’s agency Cohn and Wolfe…… Continue reading Taco Tricks
Category: Roger Clemens
First Pitch & The Conversation
When PR colleagues ask me to assess the biggest changes in public relations, the conversation invariably turns to direct-to-consumer communications. Not unlike the billions big pharma spends to prod patients toward prescription products (minimizing the physician filter), PR pros also have a new and robust capacity to speak directly to end audiences.They too can more…… Continue reading First Pitch & The Conversation