I decided to take a look back at the PR/social/marketing pundits’ predictions for 2011. Fortunately the wiki I created a year ago to crowd-capture the more prominent of these prognostications remained intact.Below are those skewed to or posted by PR professionals (even though I admit that PR, as a discipline, has bled across the entire marketing communications…… Continue reading PR/Social Predictions: Who Got it Right?
There are many reasons why Ford has hit the skids, but one that holds resonance for me stems from a recent incident involving my fourth (and current) Lincoln. Why a Lincoln? I think it has to do with brand loyalty, and the fact that my former agency used to represent the automaker.My loyalty extends across…… Continue reading Why Ford’s Failing