Citizen-Kindled PR

This morning Saul Hansell, in the New York Times’s “Bits” blog, draws our attention to Amazon’s “Holiday Customer Review Team,” or as Saul calls it, a “user-generated public relations” program.In his post he describes how the online retailer has deployed ordinary citizens, i.e., prolific product reviewers on the Amazon site, as “third-party” company spokespersons. The…… Continue reading Citizen-Kindled PR

Pitch-Optimized Gmail

As someone who’s endured more than his share of misguided PR pitches,e.g., think inane dot-com come-ons, The New York Times’s intrepid NY-based tech reporter and “Bits” blogger Saul Hansell definitely deserves a medal for his fortitude.It’s a wonder to me that he still works with so many PR people, let alone has the time to…… Continue reading Pitch-Optimized Gmail