Social media week

How Social Media Drives BIG Events

For last year’s Social Media Week event in New York, I had hoped to pull together a session that looked at how big events use social media tools and channels to drive awareness, brand esteem, web traffic and attendance. Instead we produced a PCNY co-hosted event called “Socializing the News” that featured the social media […]

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Facebook’s Hackathon Culture

Facebook’s agency relations manager Jennifer Kattula I swung by 360i’s new offices in Tribeca last evening for Social Media Week NY‘s weekly board meeting and holiday get-together. SMW chief Toby Daniels invited Facebook’s agency relations person Jennifer Kattula to walk the crowd through the company’s “hackathon culture,” but it wasn’t exactly what we’ve come to

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New York’s New Social Scene

For those fixated on Egypt last week — either via Andy Carvin’s curatorial efforts on Twitter or via a resurgent CNN or re-cast Al Jazeera — the City of New York and eight others played host to literally hundreds of interactive sessions, panels and keynotes celebrating how social media has come to permeate all aspects

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