The PR industry has come a long way from the days of measuring a campaign’s success by the number of media impressions it generates or how they might equate into an ad spend (i.e., “ad equivalency”). Truth be told: too many practitioners and client organizations still rely on these increasingly outmoded metrics.Today, the industry is…… Continue reading PR, Social Validation & The X Factor
Category: social media
PR/Social Predictions: Who Got it Right?
I decided to take a look back at the PR/social/marketing pundits’ predictions for 2011. Fortunately the wiki I created a year ago to crowd-capture the more prominent of these prognostications remained intact.Below are those skewed to or posted by PR professionals (even though I admit that PR, as a discipline, has bled across the entire marketing communications…… Continue reading PR/Social Predictions: Who Got it Right?
Your Weekend Viewing
Tapl.ioI had a chance to attend the Wok+Wine (pop-up) gathering in New York this week. It was co-sponsored by the well-nourished folks at Foodspotting. These periodic gatherings never fail to attract an eclectic and engaging mix of urbane professionals who gather around a long table to drink fine wine and rip the heads off spicy…… Continue reading Your Weekend Viewing
Ford’s Social Media Black Belt
I first met Ford’s social media chief Scott Monty in 2008 at a blogger meet-up (or was it a Tweet-up?) at the PRSA International Conference in his hometown of Detroit. Oddly enough, he kind of already knew about me, or rather about an issue I was having with my Lincoln MKX. Basically, my car’s roof…… Continue reading Ford’s Social Media Black Belt
Friday’s Video Views
NBC News Digital Chief Speaks “There are over a billion cameras floating around in people’s pockets around the world.” Beet.TV treats us to the perspective of Mark Lukasiewicz, VP for Specials and Digital, NBC News. Of course, this interview took place before the momentous events in Egypt this week, which showed, in spite of those…… Continue reading Friday’s Video Views
The 2011 Predictions Wiki
Every year, I attempt to aggregate some of the more noteworthy predictions for the media, PR, tech, marketing, mobile and social spheres.Here’s are my posts from 2008 “Notable 2009 Predictions” and 2009 “Desperately Seeking Social in 2010.” Also, I’ve done my share of prognosticating. Here were my predictions from each of the last two years.As…… Continue reading The 2011 Predictions Wiki
Twitter Food for Thought
Amy Adams as Julie in “Julie & Julia”Last night I was tooling on my Twitterstream when I noticed a curious tweet from The NY Times’s food columnist and author Amanda Hesser.In an attempt to learn the true identity of influential (18K+ followers) Twitter personality @RuthBourdain (a name amalgamated from fellow foodies Ruth Reichl and Anthony…… Continue reading Twitter Food for Thought
Where Social Media Resides
CNN’s Ali Velshi @ Council of PR Firms’ Critical Issues ForumLast week I had the good fortune to attend the Council of PR Firms’ annual Critical Issues Forum and the PR+MKTG CAMP EAST events, both in New York City.Some common themes emerged from the two, not the least of which had the PR industry being…… Continue reading Where Social Media Resides
Friday’s Video Views
The Newspaper, AlasHere’s one person’s sobering look at (paper) newspapers’ diminished presence in our lives. (via Nextnik’s YouTube channel)Coupon CrazyGroupon CEO Andrew Mason via TechCrunch’s Evelyn RusliSocial Talking (PR) HeadsFive dimensions of social media PR by Cohn & Wolfe’s global digital president @chadlatz: (via @odwyerpr) Sounds good. Now, I ask, whether the world he describes…… Continue reading Friday’s Video Views
LeBron Links
When last we visited the wide world of sports, it was to look at the world’s most famous golfer and the PR machinations he undertook to minimize the hit on his reputation. I for one found it curious how Mr. Woods initially took to his own website as the sole (controlled?) means to deliver his…… Continue reading LeBron Links