As our industry redefines itself to capitalize on two seminal changes/disruptions affecting all — the mass migration to digital media consumption and the mass empowerment of consumers as media producers — a great many people still equate pubic relations with event management and party planning.The portrayal of PR in popular culture serves to feed this…… Continue reading Birthday Bashed
Category: special events
Fashion Statement
For every major, and many minor media events — from the Super Bowl to the Grammys to the Olympics — corporate marketing chiefs task their PR operatives to “leverage” (how I hate that word) the captive journalists for their company’s product or service.PR often extends an event sponsor’s costly marketing spend (i.e., on-site signage, hospitality,…… Continue reading Fashion Statement