Birthday Bashed

As our industry redefines itself to capitalize on two seminal changes/disruptions affecting all — the mass migration to digital media consumption and the mass empowerment of consumers as media producers — a great many people still equate pubic relations with event management and party planning.The portrayal of PR in popular culture serves to feed this…… Continue reading Birthday Bashed

Fashion Statement

For every major, and many minor media events — from the Super Bowl to the Grammys to the Olympics — corporate marketing chiefs task their PR operatives to “leverage” (how I hate that word) the captive journalists for their company’s product or service.PR often extends an event sponsor’s costly marketing spend (i.e., on-site signage, hospitality,…… Continue reading Fashion Statement