A few weeks ago, a senior media executive at one of the largest, most digitally savvy PR agencies shared with me a call he had with his top management in which they lamented the lack of media relations savvy from the firm’s younger professionals. “Shouldn’t there be more formal training,†they pressed, to which he…… Continue reading Media Relations Is Dead. Long Live Media Relations.
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Advertising Gone Awry
When the media cognoscenti think about church & state, their focus typically revolves around the wall separating editorial decision-making and advertising sales. Journalistic purists at nearly every established news organization resist any influence an advertiser may try to exert over the news/feature hole.In fact, the church-state model is more than a metaphor at many media…… Continue reading Advertising Gone Awry
Content is King, Distribution is Queen
The hype surrounding native advertising, sponsored content and/or promoted content is deafening. Online publishers, faced with diminished digital ad dollars and un-engaging ad creative, have turned to marketing-driven content that natively mimics editorial to invigorate reader engagement and revenue. Suddenly, a cottage industry has risen to help commercial entities come off as, well, less commercial.The…… Continue reading Content is King, Distribution is Queen