A few weeks ago, a senior media executive at one of the largest, most digitally savvy PR agencies shared with me a call he had with his top management in which they lamented the lack of media relations savvy from the firmâ€™s younger professionals. â€œShouldnâ€™t there be more formal training,â€ they pressed, to which he…… Continue reading Media Relations Is Dead. Long Live Media Relations.
When the media cognoscenti think about church & state, their focus typically revolves around the wall separating editorial decision-making and advertising sales. Journalistic purists at nearly every established news organization resist any influence an advertiser may try to exert over the news/feature hole.In fact, the church-state model is more than a metaphor at many media…… Continue reading Advertising Gone Awry
The hype surrounding native advertising, sponsored content and/or promoted content is deafening. Online publishers, faced with diminished digital ad dollars and un-engaging ad creative, have turned to marketing-driven content that natively mimics editorial to invigorate reader engagement and revenue. Suddenly, a cottage industry has risen to help commercial entities come off as, well, less commercial.The…… Continue reading Content is King, Distribution is Queen