In the previous post, we touched on a few of the tools in the modern PR practitioner’s toolbox. We didn’t, however, consider western “civilization’s” obsession with the more puerile elements of popular culture. (Think Donald Trump, Lindsay Lohan and American Idol.) Sure, some enterprises benefit by having a 24/7 response mechanism in place to counter…… Continue reading Sex, War and Religion
Category: State of Israel
Life’s a Beach
I’m not a big MySpace fan, but there are plenty who are (for now). I much prefer FaceBook for my boys given some of the safeguards in place there.Relatively quietly (unless you consider Ynetnews.com a mainstream media outlet) the State of Israel has opened an outpost on News Corp’s dominant and youthful social network. And…… Continue reading Life’s a Beach