First Pitch & The Conversation

First Pitch & The Conversation

When PR colleagues ask me to assess the biggest changes in public relations, the conversation invariably turns to direct-to-consumer communications. Not unlike the billions big pharma spends to prod patients toward prescription products (minimizing the physician filter), PR pros also have a new and robust capacity to speak directly to end audiences. They too can […]

WWE Smackdown

WWE Smackdown

Some years ago, I received a call from a management recruiter seeking a senior communications executive for “one of the nation’s biggest entertainment companies, primarily in television.” The recruiter refused to name the company until we met. I really wasn’t looking for a new gig since I was enjoying working with the C-suite (in the […]