When PR colleagues ask me to assess the biggest changes in public relations, the conversation invariably turns to direct-to-consumer communications. Not unlike the billions big pharma spends to prod patients toward prescription products (minimizing the physician filter), PR pros also have a new and robust capacity to speak directly to end audiences.They too can more…… Continue reading First Pitch & The Conversation
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WWE Smackdown
Some years ago, I received a call from a management recruiter seeking a senior communications executive for “one of the nation’s biggest entertainment companies, primarily in television.” The recruiter refused to name the company until we met.I really wasn’t looking for a new gig since I was enjoying working with the C-suite (in the age…… Continue reading WWE Smackdown