This week’s edition of Video Views explores the Brains behind Pandora, visits with IdeaLabs’ Bill Gross, examines Athletes on Social Media, sneaks into AOL’s D8 after-party w/ Walt & Kara, and makes you think with The RSA. The Brains Behind Pandora (via @time). How the recommendation engine behind Pandora Radio — using the Music Genome […]
Friday’s Video Views Read More »
Silicon Valley Watcher‘s Tom Foremski has made a sport out of scrutinizing the PR profession these last few years (often with good reason). Yesterday, he raised a provocative question from which one might infer more disrespect for our perennially beleaguered profession: What are the implications when PR pros, who’ve built large online followings, use their
Growing PR Spheres Read More »
I recently wrote about the conundrum of posting under your own name to serve your employer’s social media needs. We’re all familiar with our friend fronting for Ford and the man behind the @ComcastCares Twitter handle. Many recommend using a real person in order to make the engagement more human, authentic. While other minders of
Personal v. Corporate Brandstreams Read More »
I had a chance to spend the morning at NYC’s Waldorf Astoria’s Starlight Roof. No. It wasn’t a wedding, bar mitzvah or even a debutante ball. Rather, our industry’s leading weekly magazine gathered PR’s movers and shakers for a look at What’s Next. The PR Week NEXT Conference, in celebration of the glossy’s 10th anniversary,
PR Week’s NEXT Conference Read More »
The Micropersuader today touted, or rather, tweeted, his latest Ad Age column — “Three Trends That Will Shape Digital in 2008.” It was his third trend that struck a resonant chord with this blogger: “Curators Collect and Connect:” “During the past 10 years, content has become a commodity. So has data. Information overload makes it
Greg Miller opened the panel discussion before a packed and overheated room of PR execs gathered for the Bulldog-sponsored 2007 PR Agency Summit at the Williams Club in NYC. He ran through some Google-centric slides, with a warning to the attendees to pay attention to the search, advertising, intelligence-gathering monopoly…or perish. He finished, looked over
The beauty of the blogosphere lies in the diversity of opinion one can find…with the right search engine, of course. Two widely divergent POVs emerged today on the subject of search, and specifically the revamp of blog search’s big brand name — Technorati. A-list bloggers, the Scobleizer and the Microspersuader, seemed quite at odds on
Scobleizer vs. Micropersuader Read More »
You have to admire Steve Rubel. Sure, many PR people are jealous of his high ranking (89) on the Technorati stats or that he’s become a really famous PR person. (I wonder if he even considers himself a PR person?) Hey Steve, this blogger finally broke the 36,000 mark — a motivating milestone rationalized by
The Micropersuader Read More »
