Having worked on a good share of Super Bowl ad campaigns over the years — from HotJobs to Pepsi — I try to keep tabs on the tools and strategies PR agencies deploy on behalf of their clients to emerge as “winners.†For the longest time, many debated the wisdom of releasing a spot in […]
Those Super Bowl Ads Read More »
As this roller-coaster ride of 2009 slowly approaches disembarkment, many PR peeps continue to wrap their arms around the (soon-to-be anachronistic?) term/discipline/movement/phenomenon called “social media.” Today’s New York Times re-posted a post from ReadWriteWeb that captured some social media experts’s take on SM’s ROI: “In the words of one pro, ‘You can lead a horse
Super Bowl, Social Media and ROI Read More »
So now that we’ve gotten Blago out of our hair (or vice-versa), let’s turn our attention to the Super Bowl or “big game” for non-advertisers who want to leverage the event for marketing purposes. The news arrived today that NBC has rejected PETA’s Super Bowl TV spot. Apparently, the anti-fur people had an epiphany that
Call Any Vegetable Read More »
