How Social Media Drives BIG Events

For last year’s Social Media Week event in New York, I had hoped to pull together a session that looked at how big events use social media tools and channels to drive awareness, brand esteem, web traffic and attendance. Instead we produced a PCNY co-hosted event called “Socializing the News” that featured the social media…… Continue reading How Social Media Drives BIG Events

The Times Square Feeds

My friends over at NYConvergence today posted on the Times Square Alliance’s (formerly Times Square BID) plans to further democratize the always hyperbolic New Year’s Eve ball drop. No fewer than “five separate story lines” will be video-streamed live online to anyone anywhere with a broadband Internet connect.At the risk of dating myself, it was…… Continue reading The Times Square Feeds