Some of this blog’s followers have commented on how much they’ve enjoyed the once-regular feature “Your Weekend Viewing,” a curated collection of cool and useful videos posted here at week’s end. Unfortunately, Flatiron’s client obligations and the emergence of another outlet for this blogger’s musings have sidetracked the capture and sharing of these video views…… Continue reading Social Media on Steroids [Video]
Category: Twitter
Business Insider Ignites New York
NYC’s Time Warner CenterIn compiling the questions for this week’s much-shared “PR 3.0 Questionnaire,” I did some research to see where various blogs and news sites ranked by unique monthly visitors in relation to one another. I hadn’t done this exercise in a while, but pretty much assumed that Boing Boing no longer topped the…… Continue reading Business Insider Ignites New York
Moneyball Levers Twitterati
Having started in the PR biz handling national publicity for motion pictures, I’ve seen a fair share of pre-release buzz-making scenarios. My first boss achieved decent track-tion by holding the premier of The Who’s film “Tommy” underground in NYC’s 57th Street subway station. (It gave new meaning to the lyric “Tommy, can you hear me.”) I’ll…… Continue reading Moneyball Levers Twitterati
Mining Twitter Influentials
Those of you who have heard me pontificate on the state of PR in 2011 will no doubt have heard me say that even with all the disruption, my clients still clamor to see their products, services and POVs positioned positively in the media.And hopefully that positive media attention will measurably accrue to their bottom…… Continue reading Mining Twitter Influentials
In Praise of Rogue Tweets
I’m not advocating for consumer-facing brands on Twitter to go rogue or anything, but what if they did, and it eventually paid off? A day doesn’t pass when some tasteless new Twitter-fueled gaffe emerges onto the media’s radar and is quickly added to the annals of bad PR practices. This of course follows a viral…… Continue reading In Praise of Rogue Tweets
When Twitter Isn’t Enough
A couple of weeks back, I stopped by PBS MediaShift’s first social mixer in NYC. It was held at a restaurant in the East Village, a vibrant neighborhood once known for the local squatters in Tompkins Square Park. I enjoyed seeing SF-based editor Mark Glaser and his New York-based marketing lead Dorian Benkoil whom I…… Continue reading When Twitter Isn’t Enough
Friday’s Video Views
Astroturf BirthI’m convinced that advertising creatives have different sensibilities than their counterparts in PR. For the former, the ends justify the means, even if one has to stretch the boundaries of taste or veracity. In my last post, I wrote about Crispin Porter’s Super Bowl spots for Groupon. As you know by now, many people…… Continue reading Friday’s Video Views
Friday’s Video Views
What the Heck Should I Make for Dinner?The video team at Fast Company visited the National Retail Federation’s annual confab to bring us this (high-res) video in which one of the world’s largest food manufacturers has created the G-rated version of “What the F*** Should I Make for Dinner” I wonder if there’s a point…… Continue reading Friday’s Video Views
Twitter Food for Thought
Amy Adams as Julie in “Julie & Julia”Last night I was tooling on my Twitterstream when I noticed a curious tweet from The NY Times’s food columnist and author Amanda Hesser.In an attempt to learn the true identity of influential (18K+ followers) Twitter personality @RuthBourdain (a name amalgamated from fellow foodies Ruth Reichl and Anthony…… Continue reading Twitter Food for Thought
Friday’s Video Views
Ads Worth SpreadingBeet.TV founder Andy Plesser takes time with TED Talks founder Chris Anderson to talk about the lack of creativity in today’s online video advertising, and his Ads Worth Spreading contest.(Astro) Turf WarsHere’s a clip from the new film “(Astro) Turf Wars: How Corporate America Faked a Grassroots Revolution” in which billionaire David Koch…… Continue reading Friday’s Video Views