video games

Gaming the PR Job Game

When newly minted college grads inquire how to break into the PR biz, I usually respond by asking them “what’s your passion” or “what really turns you on?” Answers almost always include: “I’m a people person” or “I like to run parties and events.” Groan. My question is designed to elicit something along the lines […]

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GTA IV – The Perfect PR Storm

For the uninitiated, the title of this post happens to be the biggest story in the video gaming industry so far this year. The long-awaited release of Take-Two Interactive’s fabulously violent franchise “Grand Theft Auto IV” may not surpass Microsoft’s release of Halo 3, but many predict it will come close. The timing, reviews, and

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