Gaming the PR Job Game

When newly minted college grads inquire how to break into the PR biz, I usually respond by asking them “what’s your passion” or “what really turns you on?” Answers almost always include: “I’m a people person” or “I like to run parties and events.” Groan.My question is designed to elicit something along the lines of…… Continue reading Gaming the PR Job Game

GTA IV – The Perfect PR Storm

For the uninitiated, the title of this post happens to be the biggest story in the video gaming industry so far this year. The long-awaited release of Take-Two Interactive’s fabulously violent franchise “Grand Theft Auto IV” may not surpass Microsoft’s release of Halo 3, but many predict it will come close.The timing, reviews, and controversy…… Continue reading GTA IV – The Perfect PR Storm

Fire the Messenger

In failure and success, fire the PR person! Well, I’m not so sure that’s how it played out, but a look at the changes in the corp. comm. depart at Nintendo of America would make one wonder.I mean who’d a thunk (other than this blogger) that Wii would become the must-have-above-all video-gaming sensation, and SONY…… Continue reading Fire the Messenger