Wired magazine Archives - Flatiron Communications

Second Life’s Two Minds

avatar, journalism, marketing, Newsweek, PR, public relations, Second Life, virtual worlds, Wired magazine / By Peter Himler

Sure, Second Life has garnered an inordinate amount of media attention since hitting the big time over the last year or so. But just like the Mittyesque avatars who frequent the joint, opinions about the now big-branded virtual world tend to be of two separate minds. Consider the rather skeptical view proffered from one mind […]

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Wag-Ed the Dog

So the New York Times finally picked up on what’s been the talk of the PR blogosphere over the last week — the now-famous leaked (5000+ word!) agency briefing memo about Wired magazine’s Fred Vogelstein. (Maybe there is some validity to the notion that blogging begets MSM?) There’s not much more I can add to