Publicity for Roach Motels

Publicity for Roach Motels

I enjoyed reading New York Times travel writer Joe Sharkey’s interview with TripAdvisor.com CEO Stephen Kaufer in which Kaufer defends the integrity of the just-published, crowd-sourced “2010 Dirtiest Hotels” list. In the piece “A List No Hotel Wants to Be On,” Kaufer states the obvious: “…if you’re a hotel on that list, it is not […]

Mommies Call for PR Blackout

Mommies Call for PR Blackout

The FTC’s focus on editorially compromised bloggers by opportunistic, if not nefarious marketers, (i.e., freebie-givers) is finally getting the mainstream media treatment. The Times yesterday tackled the thorny issue of the commercial courting of influential bloggers [The Flack, April 15]: “Marketing companies are keen to get their products into the hands of so-called influencers who […]

Truth-in-Blogging

Truth-in-Blogging

The explosion in the number of syndicated content producers (i.e., bloggers) has created havoc in the regulatory environment, and specifically at the FTC, which oversees truth in advertising. So much so that the Commission is now weighing new regulations that would restrict what bloggers say about the products and services they receive as (quid pro […]

The New Pitch

The New Pitch

Engage, pitch, annoy, alienate… Whatever category you fall in, all PR pros have one shared lament: a desire for closure. How many story pitches have you made over your career that went nowhere? I’m not talking about having the phone slammed down after you deliver your spiel. I’m talking about no reply whatsoever…zero…zilch…silence. I don’t […]

Conference Cornucopia

Conference Cornucopia

Who missed David Pogue and Steven Levy’s gushing coverage of the TED Conference in Monterey the week before last? Talk about a hot ticket! Then there was January’s Always On Confab in New York, and its sibling AO Hollywood skedded for the first week of May. I just attended the first Community 2.0 Conference in […]