As the Facebook IPO frenzy crescendos, the media pendulum has swung from fawning friendliness to sudden skepticism catalyzed by one giant automaker’s decision to pull its $10 million ad budget from the 900-million+ strong social network.Interestingly, and mildly reminiscent of its defiant public posture during the government bailouts of its rivals, Ford Motor Company promptly…… Continue reading Facebook Advertising: To Like or Not to Like
Category: WPP
Big Agency: Social Cred Scorecard
Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry.This is clearly a loss for Porter-Novelli…… Continue reading Big Agency: Social Cred Scorecard
Brand WPP
Adweek reports today that a team from WPP has landed creative duties for Mazda North America, besting three esteemed ad agencies including “Omnicom Group’s DDB in Los Angeles (with sister shop Organic), MDC Partners’ Crispin Porter + Bogusky in Miami and Boulder, Colo. and the incumbent, independent Doner in Southfield, Mich.”In all honesty, I was…… Continue reading Brand WPP
Social Media Round One
Volvo’s recent decision to hand the reins of its social media, SEO and digital PR programs to WPP’s esteemed media buying agency Mindshare has tongues-a-wagging and fingers-a-pointing.Brand Republic and others reported the surprising news that reignited the debate over which marketing discipline is best suited to deliver clients’ growing digital dreams.Mat Morrison, global digital head,…… Continue reading Social Media Round One
Sex, War and Religion
In the previous post, we touched on a few of the tools in the modern PR practitioner’s toolbox. We didn’t, however, consider western “civilization’s” obsession with the more puerile elements of popular culture. (Think Donald Trump, Lindsay Lohan and American Idol.) Sure, some enterprises benefit by having a 24/7 response mechanism in place to counter…… Continue reading Sex, War and Religion