I recently wrote about Yahoo! and specifically its CEO’s efforts to revitalize the laggard Internet brand, a brand that started life alongside Altavista, another once-dominant Web brand whose fate Yahoo! hopes not to share (in spite of acquiring it).The take-away of the earlier post was to draw attention to all the media attention Marissa Mayer was drawing to…… Continue reading The Optics of Marissa Mayer
Category: YHOO
Yahoo’s Mayer: The Buzz
Oh to be Marissa Mayer. One day she’s excoriated for requiring her employees to deliver a little office facetime. Two weeks later she’s lauded for catalyzing a 15% increase in $YHOO stock price thus far this year. Hey, at least she’s doing stuff, which may account for the renewed investor interest in this company whose…… Continue reading Yahoo’s Mayer: The Buzz