Checking Balance

At this rate, the British gossip magazine that just arrived on our shores will go broke before too long. You may remember that OK! made some news when it proudly announced it would pay celebrities to appear on its pages and give them approval over what was written.

Now the magazine is on a spending spree to live up to its word. It recently plopped down $2 mill for blurry photos of Britney Speers’ baby (or was it a cabbage patch doll), plus another $1.5 mill for the birthing. Today it was reported that the glam glossy forked over $3 million for Ashton & Demi’s wedding pics.

I pity the publisher who has to come up with the ad dollars and single-copy sales to cover this nut since these photo deals surely prohibited syndication rights.

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