This blog has consistently extolled the virtues of communications professionals who stay out of the media spotlight and choose to put their clients’ news front and center. Now here’s one client whose product deserves to remain cloaked.
It started with a buzz-inducing advertisement in Cosmopolitan, which caught the eye of some writers for Leno. Then, with a little push from New York’s LaForce & Stevens, the below-the-belt product landed in some national magazines, on drive-time radio and in the (still) influential Daily Candy newsletter.
I guess in this day and age, it was inevitable that “Only her hairdresser knows for sure” would be replaced by “For the hair down there…” The product’s founder proclaimed: “Men can be betties, too!” Nah.