This appeared yesterday in one of the lead chroniclers of the tech sector:
- “Publicity is, in effect, free advertising.”
- “The downside of free publicity is that you cannot control what is said about your company, product or service.”
- “Newspapers, business periodicals, TV and radio stations, and magazines can all offer the publicity for which you’re looking.”
- “The hook: In most cases, you need a hook to attract publicity. A hook is the characteristic that makes you, your product or service unique. “
- “Whenever it might be appropriate, remember to send a photo of yourself — and your event, if there is one — with any publicity requests. Photos tend to personalize the request and give the reporter someone to relate to.”
Am I missing something here, or is this piece (via www.allbusiness.com) from SFGate, the San Francsciso Chronicle’s website, a bit anachronistic? You’d think that even a dead tree journal in the center of all things digital could come up with something a little more au courant.