Digital Reading Room

It has been six months since I last posted a list of must-read books for the digitally minded PR and marketing types among us. Here is the latest compendium of long-form works that hopefully will complement the information bursts that incessantly stream across your desktops, laptops, iPads and smart phones.

I’m certain I missed a few, so please add others in the comments section below.

Where Good Ideas Come From: The Natural History of Innovation
Steven B. Johnson

The Mesh: Why the Future of Business is Sharing
Lisa Gansky

I live in the future & here’s how it sʞɹoʍ
Nick Bilton

The Facebook Effect
David Kirkpatrick

Curation Nation
Steve Rosenbaum

The Mirror Test
Jeffrey Hayzlett

Real-Time Marketing and PR
David Meerman Scott

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Josh Bernoff & Ted Schadler

Nancy Duarte

Jason Fried and David Heinemeier Hansson

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone
Mitch Joel


  1. What do you think of the Halligan’s new book, “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History”

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