It has been six months since I last posted a list of must-read books for the digitally minded PR and marketing types among us. Here is the latest compendium of long-form works that hopefully will complement the information bursts that incessantly stream across your desktops, laptops, iPads and smart phones.
I’m certain I missed a few, so please add others in the comments section below.
Where Good Ideas Come From: The Natural History of Innovation
Steven B. Johnson
The Mesh: Why the Future of Business is Sharing
Lisa Gansky
I live in the future & here’s how it sʞɹoÊ
Nick Bilton
The Facebook Effect
David Kirkpatrick
Curation Nation
Steve Rosenbaum
The Mirror Test
Jeffrey Hayzlett
Real-Time Marketing and PR
David Meerman Scott
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Josh Bernoff & Ted Schadler
ReWork
Jason Fried and David Heinemeier Hansson
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone
Mitch Joel
Thank you! I’m honored that “Resonate” made your list!
Good one, Pam. I was poised to include it. Isn’t it by David Meerman Scott?
What do you think of the Halligan’s new book, “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History”