It has been six months since I last posted a list of must-read books for the digitally minded PR and marketing types among us. Here is the latest compendium of long-form works that hopefully will complement the information bursts that incessantly stream across your desktops, laptops, iPads and smart phones.
I’m certain I missed a few, so please add others in the comments section below.
Where Good Ideas Come From: The Natural History of Innovation
Steven B. Johnson
The Facebook Effect
The Mirror Test
Real-Time Marketing and PR
David Meerman Scott
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Josh Bernoff & Ted Schadler
Jason Fried and David Heinemeier Hansson