CEO, JPMorgan, New York

Dimon largely shunned the subprime bets and exotic financial instruments that brought down rivals. As a result, JPMorgan was able to pick up the pieces of Bear Stearns when it imploded in March and later absorb collapsed mortgage lender Washington Mutual. That doesn’t mean JPMorgan is immune to the turmoil. “We are not holding ourselves up as paragons of virtue,” says Dimon. “We were not exceptional in every category. But if you don’t do a good job for the customers, you’re never going to do a good job for the shareholders. That’s the point of a commercial enterprise.”