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After leading the media teams for several esteemed global PR firms, Peter jettisoned the big agency world to form Flatiron Communications, a future-forward NYC-based PR and digital media consultancy offering emerging and established companies the latest communications tools and strategies to advance their business goals.
Prior to Flatiron, he served as Executive Vice President & Chief Media Officer for Edelman Worldwide after 11 years with WPP’s Burson-Marsteller as Executive Vice President and Head of the agency’s U.S. corporate and strategic media team, as well as the agency’s worldwide spokesperson.