Friday’s Video Views

This week’s edition of Video Views features Nike’s CEO on Tiger Woods, social media in publishing, The Facebook Effect, Twitter Chirp, Edelman SM training, and Katie Couric on anonymity in the blogosphere.

“Polarizing but authentic” is how Nike president and CEO Mark Parker describes the much-analyzed Tiger Woods TV spot that aired during this year’s Masters golf tournament. (HT Fast Company exec. editor Noah Robischon (@noar))

Social Media Examiner
‘s Michael Stelzner talks with‘s Merritt Colaizzi on how social media is helping publishers. I especially like the opening sequence featuring some of our favorite social media pundits and pros.

In her second appearance in this space in as many weeks, AllThingsD’s Kara Swisher interviews Fortune’s long-time tech scribe David Kirkpatrick about his forthcoming (June 15) book The Facebook Effect:

Twitter as a force for good w/ Tim O’Reilly, Katie Stanton, Anil Dash, Patrick Meier at the recent Twitter Chirp developer conference. (via

What does social media training entail at the world’s largest independent (?) PR firm? Neal Rodriguez gets the inside scoop from my friend, former colleague (and newly promoted) Rick Murray (@rickmurray), president of Edelman D̶i̶g̶i̶t̶a̶l̶ Chicago:

CBS News’s Katie Couric (@katiecouric) takes on hateful blog commenters, or, as she describes them, “anonymous atom bombs of animosity.”

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