HSN, Inc. Taps Flatiron as Corp. PR Agency

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HSN, Inc. Retains Flatiron Communications, LLC as its
Corporate Communications Agency of Record

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for
Strategic Counsel, Corporate and Media Relations

NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. (Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency of record. HSN, Inc. will soon name a new agency to handle public relations for its HSN brand.

HSNi’s corporate communications team will partner with Flatiron to help drive awareness for the work and accomplishments of HSN, Inc.’s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. The scope of work will involve strategic corporate positioning and media relations, content development and marketing, corporate social responsibility (CSR), and industry speaking and awards opportunities.

“We are looking forward to working with Flatiron principal and industry veteran Peter Himler and his team to build on the success and momentum that exists right now at HSN, Inc.,” said Gigi Ganatra Duff, VP, PR and Communications, HSNi. “His firm offers us a solid mix of business and digital communications acumen, as well as impeccable media relations and content marketing skills.”

“HSN, Inc. is a company that is reinventing the shopping experience for millions of consumers across multiple platforms,” noted Peter Himler, founder/principal, Flatiron Communications, LLC. “We are impressed by its embrace of technology and data analytics, its culture of giving, and the way it melds entertainment and retail to more fully engage its growing community of shoppers.”

About Flatiron Communications LLC

Founded in 2005, Flatiron Communications LLC is a New York City-based PR and digital media consultancy that helps emerging and established firms and organizations capitalize on the latest strategies and tools to build their business and reputation. The firm is headed by award-winning PR/media executive Peter Himler who led the media relations practices at many of the world’s most esteemed global PR firms before starting Flatiron. In addition to running the firm, Peter is president of the Publicity Club of New York, writes a column on PR, media and entertainment for Forbes.com, and serves as an editor for Twitter co-founder Evan Williams’ publishing platform Medium.com.

About HSN, Inc.

HSN, Inc. (Nasdaq:HSNI) is a $3.4 billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone. HSNi offers innovative, differentiated retail experiences on TV, online, via mobile devices, in catalogs, and in brick and mortar stores. HSN, a leading interactive multichannel retailer which offers a curated assortment of exclusive products combined with top brand names, now reaches 95 million homes (24 hours a day, seven days a week, live 364 days a year). HSN.com offers a differentiated digital experience by leveraging content, community and commerce. In addition to its existing media platforms, HSN is the industry leader in transactional innovation, including services such as HSN Shop by Remote®, the only service of its kind in the U.S., the HSN Shopping App for mobile handheld devices and HSN on Demand®. Cornerstone comprises leading home and apparel lifestyle brands including Ballard Designs®, Chasing Fireflies®, Frontgate®, Garnet Hill®, Grandin Road®, Improvements® and TravelSmith®. Cornerstone distributes approximately 320 million catalogs annually, operates eight separate digital sales sites and operates 11 retail and outlet stores.