As today’s Wall Street Journal takes a sobering, but hopeful look at the state of old media in the brave new world of new media, the folks at Atlanta’s most famous brand have been buying up online real estate under the iCoke banner. Smart move given the rates at which Coke’s youthful consumers are migrating to the web and other channels to quench their thirst for digital content. Can the most famous beverage in the world gain the same kind of viral buzz as Apple? Wait and see.
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