On the shuttle back to the hotel from the Bellagio last night, I eavesdropped a conversation in which a marketing manager at IBM talked effusively about an online business community called iSociety. Since I fell short of making it into high society, this sounded like a worthwhile endeavor to explore.
I’m at the Community 2.0 Conference today and tomorrow where IT types and other are spreading the gospel about social networks and online communities across the enterprise. I made a point to find the IBM’er this morning to learn more about iSociety.
Her name is Toni Taylor and she is the IBM marketing manager who serves as the liaison between her company and this completely independent and flourishing online community of IBM platform enthusiasts/evangelists. Here’s what she told me. (TRT: 4:37)