Just PhotoShop It

Example

The media and the media-consuming public have little tolerance for deception on the part of those they hold in high esteem. When a magazine does an Adobe Photoshop on a celebrity cover story, all hell can break loose.

Now we all know that politicians and their handlers have mastered the art of public deception (mostly under the public radar). So I took special interest in today’s stories in the two NYC tabs, the Daily News and New York Post , exposing (a silver halide term) NYC Mayoral candidate Virginia Fields’ doctored photo leaflet allegedly portraying her diverse base of support. At least her communications counselor Joe Mercurio admitted that the questionable photo is an amalgamation of four different photos to produce the desired rainbow effect.

Nonetheless, it’s still a No No in my “ethics in communications” handbook.