Lean on Me

Thinking about jettisoning your career in PR? I know many PR pros in New York who either gave it up or were very close to doing so in the wake of 9/11. “What was the point?” we asked.

Standing with my colleagues as the twin towers crumbled through my office window left its mark.

One respected corporate communicator who did take the plunge (and an 80% salary reduction) was BusinessWeek’s veteran mouthpiece Robert Pondiscio.

His former colleague Amy Duncan interviewed him about his five-year journey teaching fifth graders at a South Bronx public school. Dead Poets Society, Lean on Me, Dangerous Minds…it wasn’t. Here’s the video.

School for thought.