Maximize Your Gobbledygook

My friend and occasional collaborator Mark Fortier pinged me about his client David Meerman Scott‘s newest initiative Gobbledygook Grader from HubSpot.

It’s an online tool that hopes to solve the other issue around which Holtz and Scoble locked horns this week: poorly written pitches (as if misguided pitches were not bad enough).

In his post, Meerman Scott writes:

“I have just completed an analysis of all 711,123 press releases distributed by North American companies in 2008 through Business Wire, Marketwire, GlobeNewswire, and PR Newswire. The project looked at 325 gobbledygook phrases from a variety of sources, with the detailed analysis on the number of uses for each phrase done using Dow Jones Insight.”

It does for PR content what MatchPoint does for proper media targeting. Enter your press release into the box, and the engine “evaluates your written content (press release, brochure copy, etc.) and checks for use of gobbledygook, jargon, cliches and over-used, hype-filled words. You’ll receive a grade together with a full report.”

Hey, David, glad to see my favorite PR cliche “leverage” made the list, but wondered how “maximize” did not. I guess we’ll have to make do with “optimize.”

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