I have written about the trials and tribulations of White House spokesperson Scott McClellan on several previous occasions. After all, next to “The West Wing’s” C.J. Cregg, he is the country’s most famous public relations professional.
Now former Clinton spokesperson Mike McCurry, someone with whom I’ve mused on the PR biz over the years, has weighed in on the issues facing the current job-holder to National Public Radio’s DC-based media reporter David Folkenflik. The catalyst for NPR’s interest was yesterday’s head-butting White House press briefing wherein Mr. McClellan refused to recant his previous denials of Mr. Libby’s and Mr. Rove’s involvement in the Plame affair.
Mr. McCurry, who certainly understands what it’s like to be on the firing line, opines on the need to preserve one’s credibility with the news media in order to remain effective in our line of work. The NPR audio segment is worth a listen.