About a year ago, I set out to create an entirely different blog that would deal with the radio wasteland that exists today on New York’s (and most major markets’) terrestrial radio dial. XM and Sirius are smart to capitalize on the news that perennial oldies station WCBS-FM has shuttered its programming in favor of “Jack S**t.” So smart that their respective new ad campaigns to lure disenfranchised listeners have themselvescreated news.
There are 76 million deep-pocketed Americans born between 1946 and 1964. It’s incredulous to me that the keepers of the terrestrial radio dial don’t recognize this demographic, nor the plethora of marketers trying to connect with them. Think of the marketing budgets for Lipitor, Levitra and Rogaine, and you’ll get where I’m coming from. One day I’ll revisit the other blog, or perhaps create a podcast.