Notable & Quotable

Periodically, I stumble across one of the poorly written paid wire service “news” releases touting 5WPR’s anointment as agency-of-record for some company residing at the end of the long tail.

Hey look, who can blame the self-proclaimed “fastest growing PR firm for the past two years” for wanting to grow faster by press release edict (not to mention baiting many PR bloggers and better known PR pros)?

Two of the firm’s recent releases caught my eye for their originality (and, again, their disdain for the English language). One touted a Russian company with a grandiose name: Mega Media Group, the other for a novelty company called Notch Novelty. Here is what the agency head had to say about his firm’s latest conquests:

For Notch: “We are excited to be working with Notch Novelty Corporation to both implement a comprehensive financial communications strategy as well as an aggressive media strategy designed to both elevate the company’s stock and corporate profile,” said Ronn Torossian, President & CEO, 5W Public Relations. “Our tremendous experience in both the consumer products and niche retail community makes this an ideal account for the firm.”

For Mega: “We are excited to be working with Mega Media Group to both implement a comprehensive financial communications strategy as well as an aggressive media strategy designed to both elevate the company corporate profile,” said Ronn Torossian, President & CEO, 5W Public Relations. “Our tremendous experience in both the entertainment and niche marketing community makes this an ideal account for the firm.”

I guess the staff didn’t want to disturb Mr. T’s vacation to get a fresh quote.

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