Here are the answers to the PR 3.0 Questionnaire:
Rank the following in order of their unique visitors per month:
#1 (72.8M uniques) NYTimes.com
#4 (6M) Gawker.com
#5 (5M) Politico.com
#3 (7.5M) TechCrunch.com
#2 (54M) HuffingtonPost.com
Match the following people with their place of work:
Dennis Crowley – Foursquare
Tina Brown – The Daily Beast
Andrew Mason – Groupon
Pete Cashmore – Mashable
Sheryl Sandberg – Facebook
Larry Page – Google
Vivian Schiller – NBC
Jack Dorsey – Twitter
Describe the following:
Spotify – Cloud-based social music service
GroupMe – A mobile app that lets you easily connect with groups of your friends
Flipboard – A social magazine app for the iPad
GetGlue -A social networking app for entertainment that involves check-ins and ratings
Instagram – Fast, beautiful photo sharing for the iOS.
Tumblr A feature rich and free blog hosting platform
Bit.ly A URL redirection service with real-time link tracking.
BuddyMedia – A social media marketing products company to help brands engage and grow their audiences
Who is Siri?
The voice-activated assistant on Apple’s new iPhone 4S
Whose Twitter handles are these?
@Carr2N – David Carr (NYTimes)
@APlusk – Ashton Kutcher
@acarvin – NPR’s Andy Carvin
@pkafka – All Things D’s Peter Kafka
@benpolitico – Politico’s Ben Smith
@Xeni – Boing Boing’s Xeni Jardin
@Zee – The Next Web’s Zee Kane
@Dens – Foursquare’s Dennis Crowley
@Ev – Twitter co-founder Evan Williams
@Finkd – Mark Zuckerberg
What are The Shorty Awards?
The annual event in New York City highlighting Twitter’s best short-form content
Where can one find The App Store?
What’s the significance of Twitter hashtags?
A way to build community on Twitter around a person, place or thing.
Match the following journalists with their news organizations:
Emily Chang – Bloomberg TV
Andrew Ross Sorkin – The New York Times’ DealBook
Bob Garfield – Co-host NPR’s “On the Media”
Piers Morgan – Host of his own show on CNN
Kara Swisher – AllThingsD’s co-editor
Lara Logan – CBS News correspondent
Henry Blodget – Founder /ed-in-chief BusinessInsider
True or False?
The Huffington Post owns AOL – False
The Atlantic’s digital ad revenue is greater than its print ad revenue – True
Fox News Channel is “fair & balanced” – False
Bill Keller has left The New York Times – False
Fairchild Publications is the parent company of W Magazine & WWD – False
Which does IAC NOT own:
The Daily Beast, Newsweek, Match.com, Vimeo, Expedia, Ask.com, Gothamist? – Gothamist
What do the following abbreviations stand for?
SXSW – South by Southwest
API – Application Programming Interface
iOS 5 – Apple’s mobile Operating System
RT – Re-Tweet
HTML5 – Hyper-Text Markup Langauge
DM – Direct Message
NYTM – New York Tech Meetup
Complete the following:
President Obama recently made news in social media circles. He joined Google+.
Michael Arrington recently quit TechCrunch to start a venture capital fund.
Lance Ulanoff is the new editor of Mashable.
Frank Rich recently left The New York Times to write for New York Magazine.
Anderson Cooper is the son of Gloria Vanderbilt.
Robert Scoble first made a name for himself blogging for Microsoft under the name Scobleizer.
Keith Olbermann has his own show on Current TV.
What is the standard email nomenclature for journalists at:
The Wall Street Journal: FirstName.LastName@wsj.com
The Associated Press: FirstInital.LastName@ap.org
Conde Nast FirstName_LastName@condenast.com
How many years has CBS “60 Minutes” been on the air?
What is Mediaite and which ABC News contributor founded it?
News site devoted to media started by Dan Abrams
How does Twitter make money?
Advertising via promoted tweets, promoted trends, promoted accounts (2400 accounts thus far)
Which print magazine has the largest U.S. readership? AARP
When is it OK to pitch a story idea via a Twitter direct message?
Having fun yet? YES!