Spinning Gold


The best PR promotions are simple and easy to communicate. The most effective tie directly back to the core message. Take for instance today’s news about an AOL sweepstakes wherein winners can walk away with a fully-loaded Hummer 2, gold bars worth 20G’s or cash. The “prizes” are the spoils AOL won in a lawsuit against a prolific 19-year-old spammer in New Hampshire. It’s not the first time AOL has used its legal gains to promote its anti-spamming efforts. In 2004, the company offered up a Porsche Boxster in a similar PR scheme.