Stand Out

Example

Magazine publicity is a high art. The glossy monthly in-house publicists are charged with garnering advance buzz to coincide with their magazine’s appearance on the newsstands. The New York Post and one of the big three celeb shows — “ET,” “Access” or “Extra” — typically oblige. Few do it as well as the bunch at Advance/Conde Nast, whose titles include Vogue, Vanity Fair, W, GQ, Architectural Digest

So eyebrows must have been raised when (yet another) low-life paparrazi managed to commandeer and offer to the highest bidder scanned pages from an advance copy of the new Vanity Fair featuring Jennifer Aniston-tells-all on the cover. I guess that throws a monkey wrench into the best-laid PR plans, or does it?