South by Southwest is such an overwhelming and all-consuming experience, it’s impossible to fully capture its myriad sights and sounds. I saw one tweet that suggested starting a conference concierge business to help attendees sort it all out.
Complementing the hundreds of keynotes, panels, exhibitions, and sponsor promotions are the parties by companies seeking to spur attendees to share branded hashtags with their friends and followers via Twitter postings and Foursquare check-ins. So I took my wife on a date to check out a small sampling from the scores of parties that percolate every night.
Buddy Media & WPP’s “Interactive Happy Hour” at Icenhauer’s:
Hashable VIP SXSW Party at The Driskill Hotel
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Hashable VIP Party at The Driskill Hotel
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Austin Unlocked: Foursquare and American Express VIP Party at Cedar Street Courtyard
Of all the parties Saturday night, this one seemed to generate the most buzz. Maybe it had something to do with appearances by Ashton & Demi as well as Paul Reubens (aka Pee Wee Herman)?
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Cedar Street Courtyard |
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Mashable editor Adam Ostrow, Altimeter’s Brian Solis |
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Paull Young, David Carr, This Blogger |
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Real-Time Tweets at Foursquare VIP Party |
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Brian Solis (Altimeter), Chain Haas (Kaplow/4Sq PR), This Blogger |
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Adam Ostrow with Jupiter founder/web pioneer Gene DeRosa |
Mashable VIP Dinner at Buffalo Billiards
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Window Dressing At Mashable SxSWi House at Buffalo Billiards |
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Not just billiards at Mashable House |
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The scene at Mashable SxSWi House
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Great outdoor space for Crowdtap
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