Apple Watch: Behind Imagined Doors

Cupertino, CA (Early 2014) Setting: A conference room at Apple headquarters where members of the vaunted company’s marketing communications team have gathered to map out a¬†strategy to launch the much-anticipated¬†Apple Watch. PR executive 1: We must make the Watch launch as big as anything we’ve launched in the last five years. We’ll all be looking…… Continue reading Apple Watch: Behind Imagined Doors

Tech Monopoly Money

A little more than ten years ago, I found myself sitting in the green room of NBC’s “Today” show alongside the founder/CEO of one of our agency’s largest clients, Sun Microsystems. I was asked to accompany Scott McNealy on the morning following his testimony before Congress about Microsoft’s monopolistic ways. I hadn’t previously met Mr.…… Continue reading Tech Monopoly Money

Apple, Ford & Obama

Sometimes change is good, sometimes it’s not so good. One thing however is certain: change is inevitable. In my world, the inevitable doesn’t get much bigger than the recently announced departures of communications pros from three of the biggest “brands” on the planet: Ford Motor Company, Apple Inc. and The White House. What? You were…… Continue reading Apple, Ford & Obama